Abel

Frances Shoemack, a former winemaker, defied the odds by successfully launching her first 100% natural fragrance in Amsterdam. This was in 2013, when many believed it wasn’t possible to create a luxury perfume using only natural ingredients.

Frances’ radical thinking and determination convinced fellow conspirator, master perfumer Isaac Sinclair, to join her on this mission. In the decade since, they’ve paved a roadmap for modern, natural fragrances not reliant on harsh petrochemicals.

Today Abel is based in Wellington, New Zealand, with global distribution and worldwide acclaim. Operating across oceans, we create forward-thinking natural fragrances, made in good conscience.

High performance scents, low impact packaging. 100% natural, 0% fossil fuels. A blueprint for the future of fragrance.