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Raela

Having worked within different areas of fashion for many years, both respectively and together, co-founders Rae Pooley and Nataschia Holland wanted to create a brand that would challenge trends and the fast paced norms of the industry — designing special pieces to be treasured; heirlooms to be handed down.

Alongside their mutual admiration for careful craft, they have a beautiful connection through their homeland of South Africa; a rapport that felt serendipitous when they became colleagues and one that in 2018, led them to the birth of Raela.

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